The A39 Atlantic Highway runs about 70 miles from Barnstaple in North Devon, past Bideford and Bude, and into Cornwall towards Wadebridge and Fraddon. It's the main route along this coast, not a quiet scenic lane, and that shapes how much fuel it uses. Most of it is single carriageway, shared by holiday traffic, local deliveries, tractors and caravans.
Why summer costs more
Out of season, the A39 is a steady, economical road with some long climbs and descents into river valleys. In July and August it's a different journey. Queues build behind slow vehicles with few safe places to overtake, and junctions for popular beaches and towns slow everything down. Stop-start driving and long periods at low speed can cut economy by around 15%. Leaving early in the morning or travelling on weekdays outside school holidays makes a bigger difference than anything you can do behind the wheel.
A cost example
Suppose you drive the full 70 miles in a car that normally returns 45 mpg, with petrol at an illustrative 140p a litre. On a quiet day that's about £9.90 of fuel. In heavy summer traffic, with a 15% economy loss, it's closer to £11.40. Over a fortnight's holiday of beach trips up and down the coast, those differences add up.
Side trips and steep lanes
Many of the best stops along this coast, from Tintagel to Boscastle and the beaches north of Bude, are reached by steep, narrow lanes. Clovelly is car-free, and visitors park at the top. Those short side trips can use more fuel than their mileage suggests, especially climbing back up from a cove with a full car.
Refuelling
Fuel is easy to find in Barnstaple and Bideford, in Bude, and around Wadebridge and Fraddon, where the A39 meets the A30. Between those towns, forecourts are fewer, and some smaller ones have limited opening hours. For an electric car, charge in the larger towns and expect busy rapid chargers on summer Saturdays, when holiday lets change over.
Planning around changeover day
Many holiday lets on this coast change over on Saturdays, and that's when the A39 and the roads into Cornwall are at their busiest. If you can, travel on a weekday, or set off very early or later in the evening. Leaving Barnstaple at 6am on a summer Saturday can halve the journey time compared with leaving at 10am, and the fuel saved by avoiding queues comes as a bonus.
Hills between the river valleys
The A39 crosses a series of river valleys on its way south, and each one means a descent and a climb. Using engine braking on the way down and building speed gently on the way up keeps economy closer to the car's normal figure. Caravans and heavily loaded cars feel these climbs most, and towing drivers should expect much lower economy than solo.
Bude and beyond
Bude makes a natural midway stop, with fuel, food and some of the best beaches on this coast. North of Bude, the road runs inland across high, open ground, where crosswinds can be strong. South of it, the turnings to Boscastle and Tintagel lead down narrow, winding roads, which add time even though they add little distance.
A second example: beach days from a base
A family staying near Bude for a week, making daily trips of 20 to 30 miles to beaches and attractions, might drive around 175 miles in total. In a car averaging 45 mpg at an illustrative 140p a litre, that costs about £25. Heavy traffic on summer afternoons can push it towards £29, so heading out early and returning before the evening rush saves both fuel and patience.